Work Hard. Play Hard. Being a denim slacker on some days is not a bad thing at all.

“It’s the hardest thing to take. I’m addicted to the jeans babe. It’s a hard habit to break.”

Neither generic clothing categories nor common fashion generalities, Generra is today’s re-Generra-tion of the understated chic and youthful spirited lifestyle.

Together with America’s historical transformation through President Barack Obama, Michelle Obama’s wardrobe ensemble brings J.Crew into a new light.

Exotic locales. Good food. Rustling palms. Pristine beaches. And the clear blue indigo sky.

The greenhouse effect of fashion warms the style up for denim inhabitants of the world.

The G-force of rapid fashion innovations and cutting edge acceleration to style in the world of raw denim.

“You got the LOOK!” Imagine a TV ad campaign where a topless woman in tight jeans was riding on a horse through the ocean shores.

“Fun Comes Usually Kneeling”. “lucky fcuk”. “hot as fcuk”. Amidst all the controversy, it’s all just stylishly done in “fcuk fashion”.

Esprit de corps. L’esprit de l’escalier. The jeans trodden with wit and style.