This is !iT. This is L.A. !iT Jeans prides itself as the Los Angeles southern California lifestyle. Founded in 2003 by Kimmy Song, !iT Jeans, initially known for the famous 5 fits for women, established itself as the young contemporary denim lifestyle brand. Today, !iT Jeans is available across the USA and sold in big department stores like Nordstrom and Macy’s as well as boutiques like Fred Segal.

For 2011-2012 Fall Winter, !iT has redesigned their website and relaunched their brand focusing on womenswear and kids. Today, !iT has evolved as a distinctive collection of essential and noteworthy denim products that redefine the contemporary market.

Jean Culture: Designer Jeans Source. Denim Brand Names.
Credit and Source Link:
www.itbrand.com

Related Posts and Links:

• !iT 2011-2012 Fall Winter Womens Lookbook
• !iT 2010 Fall Collection

YOUR FEEDBACK:

If you have this brand of jeans, let us know what you think about it.
Your answers are in general terms only and refer to your brand experience as a whole.
We will go in depth when we feature the seasonal collections in the future.

Your responses should follow these 4 Point Criteria:

(a) Quality: Degree of value of which it is made. Fabrics, materials, hardware, stitching, etc.
(b) Style: How does it fit your style? How much creative design was applied to it?
(c) Comfort/ Fit: How comfortable are you wearing it? How does it satisfy your expectations?
(d) Influence: Who/ what encouraged you to get a pair? Advert, word of mouth, celebrity, etc.