The order of large reptiles, called Crocodilia or Crocodylia, appeared in the late Cretaceous Period, which is about 84 million years ago after the Jurassic period. The alligator, crocodile, gharial or Indian gavial and caiman families are part of the crocodilian group of species. These reptiles are known to be monstrous and ferocious especially its teeth, jaws and predatory skills.

As fierce as a crocodilian, Rene Lacoste was nicknamed “the Alligator” by the American press initially due to an alligator skin suitcase bet with the Captain of the French Davis Cup back in 1927. But more importantly, the public recognized how Rene Lacoste always displayed his tenacity on the tennis courts. Frenchman Rene Lacoste was among “The Musketeers” who stole the Davis Cup away from the Americans in 1927. Among his many achievements include three French Open victories (1925, 1927 and 1929), two Wimbledon championships (1925 and 1928) and two U.S. Open titles (1926 and 1927).

In 1933, together with Andre Gillier, Rene Lacoste founded La Chemise Lacoste producing sportswear tennis shirts with the crocodile logo on the chest. In 1963, Rene’s son Bernard Lacoste took over and expanded the company internationally including the United States. The Lacoste brand exploded into fame in the 1970-1980s as it became one of the essential preppy wardrobes to covet. In this period up until 1993, Izod and Lacoste collaborated together to produce the Izod Lacoste apparel brand. Izod was then sold to Van Heusen.

With Lacoste’s popularity surging through the times, the company has also encountered disputes and guerilla competition with its image and branding. Hong Kong apparel brand Crocodile Garments had troubles with the crocodile logo. The infamous and satirical Croc O’Shirt shook up the fad. Le Tigre Clothing sprung up to compete with Lacoste in the U.S. market.

Today, Lacoste operates in numerous boutiques and department stores worldwide. In 2008, the Lacoste brand celebrated its 75th anniversary with Christopher Chenut as CEO and Michel Lacoste as President.

Jean Culture: Designer Jeans Source. Denim Brand Names.
Credit and Source Links:
www.lacoste.com
shop.lacoste.com
shop-uk.lacoste.com

Related Posts and Links:

• Unconventional Chic Lacoste Woman 2012 Spring Summer Campaign & Collection
• Lacoste 2012 Spring Summer Womens Runway Collection
• Lacoste L!VE 2011-2012 Fall Winter Collection
• Lacoste 2011-2012 Fall Winter Sportswear Collection
• Lacoste 2011-2012 Fall Winter Club Collection
• Lacoste 2010 Spring Summer Collection

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