Dark spooky air creeping around a thick fog. Music intensifies. Fade in. Sudden silence. Lab coat and arms open wide in a silhouette. A slight grin turns into a villainous laugh. Grey messy hair, spectacles and crooked teeth. An insane discovery! The incoherent scheme of things bore a fruit of a lesser god. Alas! Thunder and lightning sparks a decade of struggle kept within. Fade out. A story begins.

Perhaps among the more recognized stereotypes in history, film, literature, science fiction and pop culture is an archetypal character of a mad scientist. In history and alchemy, among many others, there were Archimedes, Socrates, Sir Isaac Newton and Nikola Tesla. We have seen Dr. Frankenstein by novelist Mary Shelley, Rotwang from Fritz Lang’s movie Metropolis to Dr. Emmett “Doc” Brown from Back to the Future. In pop culture and animation, we encounter Lex Luthor, Professor Hubert Farnsworth of Futurama and even the boy genius in Dexter’s Laboratory. Mad scientists, evil geniuses, famous alchemists, ancient shamans or nutty professors all have one thing in common – passion. They all have an unwielding passion for intellectual challenge, change, discovery and most of all, the gift of imagination.

The “mad scientists” at Denim Design Lab have the same drive for imagination and discovery that shows brilliantly in their works. Based in San Clemente, California, U.S.A., Denim Design Lab‘s blank canvas is vintage denim. Previously authored a well researched book on vintage denim, Denim Design Lab combines their knowledge of the history of denim with a fashion forward approach to style in vintage work wear. The custom finished jeans are neither just hyped up novelty pieces nor instant fashion solutions. In fact, the jeans are designed to last a lifetime. The Denim Design Lab collection is limited only to the most premium denim based retailers around the world.

The fabrics used are one of a kind and authentic. The selvage denim is made from cotton woven on vintage shuttle looms from Cone Denim’s historic White Oak plant in North Carolina, U.S.A.

• The Black Seed (Gossypium Barbadense) Pima Selvage replicates the pre-1920s denim prior to the common “long chain dyeing” technique. This leaves more indigo on the threads and increases its unique more flame-like pattern looks. Black Seed cotton, which has longer, softer and thinner fibers, was grown initially in 1790 in the United States. It then developed into “Sea Island” cotton which in turn made its way to Egypt in the late 1800s. The term Pima was added as an honor to the Pima Indians who worked during the cotton’s reentry at that era.
• The Indigo Selvage has a deep and dark indigo effect that matches mostly vintage piece goods.
• The Black Cast Selvage has a similar texture with the Indigo Selvage but shows a very dark indigo and near black finish with a sulfur top effect.
• The Organic Selvage is made from 100% certified organic cotton.
• The “S-Gene” Stretch Selvage is Cone Denim’s stretch technology often used for women’s styles. The fabric is woven on vintage shuttle looms.

There are unique fitting icons used by Denim Design Lab.

• Mens: Vintage Fit = Full back pocket beaker
• Mens: Slim Fit = Half full back pocket beaker
• Womens: Slim Fit = Full back pocket beaker
• Womens: Slim/Skinny Fit = Half full back pocket beaker

Jean Culture: Designer Jeans Source. Denim Brand Names.
Credit and Source Link:
www.denimdesignlab.com

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If you have this brand of jeans, let us know what you think about it.
Your answers are in general terms only and refer to your brand experience as a whole.
We will go in depth when we feature the seasonal collections in the future.

Your responses should follow these 4 Point Criteria:

(a) Quality: Degree of value of which it is made. Fabrics, materials, hardware, stitching, etc.
(b) Style: How does it fit your style? How much creative design was applied to it?
(c) Comfort/ Fit: How comfortable are you wearing it? How does it satisfy your expectations?
(d) Influence: Who/ what encouraged you to get a pair? Advert, word of mouth, celebrity, etc.