Canadian musical sensation Avril Lavigne has sold over 30 million copies of her albums worldwide. The pop punk princess debuted the album, Let Go, in 2002 and continued on with several releases named Under My Skin and The Best Damn Thing. Her famous singles such as Complicated, Sk8er Boi, I’m With You, My Happy Ending and Girlfriend hit number one in the charts worldwide.

Avril Lavigne recently ventured into the fashion design business. She launched the Abbey Dawn clothing line as a juniors lifestyle brand. Its namesake originated from her nickname back in childhood. Her father would call her Abbey Dawn and her friends would often call her Abbey.

Abbey Dawn is available exclusively at Kohl’s in the U.S.A. Just this August 2009, the Boathouse stores in Canada started to sell the Abbey Dawn apparel. To complement her fashion line, she also designs watches and jewelry, which includes necklaces, bracelets and earrings. Her favorite colors are pink, purple and black. Her first fragrance called Black Star launches this summer 2009.

Notable designer denim jeans selections showcase:

• Abbey Dawn – Avril Lavigne Girls Juniors Black Distressed Destroy Skinny Jeans: Distressed, Faded, Vintage, Star-embroidered back pockets, Metallic studs, Zippered hems, Slim fit, Low rise and Stretchy denim.
• Abbey Dawn – Avril Lavigne Girls Juniors Rock Skinny Jeans: “Rock”, “Rock The Beat” “Rebel” boombox, skull and crossbones graphics, Distressed, Faded, Vintage, Star-embroidered back pockets, Slim fit, Low rise and Stretchy denim.
• Abbey Dawn – Avril Lavigne Girls Juniors Stretch Indigo Skinny Jeans

Jean Culture: Designer Jeans Source. Denim Brand Names.
Credit and Source Links:
www.abbeydawn.com
www.avrillavigne.com
www.kohls.com
www.boathousestores.com

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We will go in depth when we feature the seasonal collections in the future.

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(a) Quality: Degree of value of which it is made. Fabrics, materials, hardware, stitching, etc.
(b) Style: How does it fit your style? How much creative design was applied to it?
(c) Comfort/ Fit: How comfortable are you wearing it? How does it satisfy your expectations?
(d) Influence: Who/ what encouraged you to get a pair? Advert, word of mouth, celebrity, etc.