The order of large reptiles, called Crocodilia or Crocodylia, appeared in the late Cretaceous Period, which is about 84 million years ago after the Jurassic period. The alligator, crocodile, gharial or Indian gavial and caiman families are part of the crocodilian group of species. These reptiles are known to be monstrous and ferocious especially its teeth, jaws and predatory skills.

As fierce as a crocodilian, Rene Lacoste was nicknamed “the Alligator” by the American press initially due to an alligator skin suitcase bet with the Captain of the French Davis Cup back in 1927. But more importantly, the public recognized how Rene Lacoste always displayed his tenacity on the tennis courts. Frenchman Rene Lacoste was among “The Musketeers” who stole the Davis Cup away from the Americans in 1927. Among his many achievements include three French Open victories (1925, 1927 and 1929), two Wimbledon championships (1925 and 1928) and two U.S. Open titles (1926 and 1927).

In 1933, together with Andre Gillier, Rene Lacoste founded La Chemise Lacoste producing sportswear tennis shirts with the crocodile logo on the chest. In 1963, Rene’s son Bernard Lacoste took over and expanded the company internationally including the United States. The Lacoste brand exploded into fame in the 1970-1980s as it became one of the essential preppy wardrobes to covet. In this period up until 1993, Izod and Lacoste collaborated together to produce the Izod Lacoste apparel brand. Izod was then sold to Van Heusen.

With Lacoste’s popularity surging through the times, the company has also encountered disputes and guerilla competition with its image and branding. Hong Kong apparel brand Crocodile Garments had troubles with the crocodile logo. The infamous and satirical Croc O’Shirt shook up the fad. Le Tigre Clothing sprung up to compete with Lacoste in the U.S. market.

Today, Lacoste operates in numerous boutiques and department stores worldwide. In 2008, the Lacoste brand celebrated its 75th anniversary with Christopher Chenut as CEO and Michel Lacoste as President.

Notable designer denim jeans selections feature:

• Lacoste Mens 5 Pocket Casual Fit Jeans Dark Medium Blue
• Lacoste Mens 5 Pocket Casual Fit Jeans Dark Blue Rinse
• Lacoste Red! Collection Mens 5 Pocket Slim Fit Jeans Black
• Lacoste Red! Collection Mens 5 Pocket Slim Fit Jeans White
• Lacoste Mens 5 Pocket Straight Low Rise Jeans Medium Light Dirty
• Lacoste Mens 5 Pocket Straight Low Rise Jeans Dark Blue Rinse
• Lacoste Mens 5 Pocket Straight Low Rise Jeans
• Lacoste Womens 5 Pocket Stretch Denim Head Tail Croc Logo Jeans Old Medium Blue
• Lacoste Womens 5 Pocket Stretch Denim Head Tail Croc Logo Jeans
• Lacoste Womens Wide Leg 5 Pocket Denim Jeans Old Medium Blue Work

Jean Culture: Designer Jeans Source. Denim Brand Names.
Credit and Source Link:
www.lacoste.com

DesignerDenimJeansFashion: Spring Summer Fall Winter
Season Collections, Campaigns and Lookbooks
Related Post and Link:
Lacoste 2010 Spring Summer Collection

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