2812 might be an address. Or 2812 may be a galaxy in the Cancer constellation. In fact 2812, more appropriately spelled as Twenty8Twelve, is a fashion brand founded by Sienna Miller and her sister Savannah.

Sienna Miller is an American born English actress and model, best known for her roles in Alfie, Factory Girl and The Edge of Love. In 2004-2005, she has been closely associated with the style of fashion called boho-chic. On the other hand, Savannah Miller had a degree in Fashion Design from Central Saint Martins. After college, she worked for Alexander McQueen and then for Matthew Williamson, Anya Hindmarch, Betty Jackson and Shanghai Tang.

In 2006, fashion entrepreneur Carlos Ortega approached Sienna Miller and her sister Savannah to develop a designer diffusion level brand. Initiating the fashion label brought them to choose Sienna’s birthday, which is the 28th of December, as the name; thus, Twenty8Twelve was born.

The first collection in 2007 referred as “An Anthology of Rebellion”, showcased refined garments with an androgynous feel and eccentric elements with the Dickensian London essence. Polished denim, knitwear, dresses and masculine shirts were laid out. In Spring Summer 2008, the collection entitled “Ode to Evelyn”, reflected 19th century’s recklessness, triumph and tragedy. The theme was more boyish, simplified, oversized and unstructured. Moving on towards Autumn Winter, the collection featured looks from 1970s youth culture. Dark, muted and rebellious dictated the theme. Finally, the 2009 Spring Summer collection called “Beyond Mount Macedon” is set in contrast from 1700s Marie Antoinette, 1900s Australia and 1940s Bordeaux.

Jean Culture: Designer Jeans Source. Denim Brand Names.
Credit and Source Link:
www.twenty8twelve.com

Related Posts and Links:

• Twenty8Twelve 2011-2012 Fall Winter Womens Lookbook
• Twenty8Twelve 2011 Spring Summer Collection
• Twenty8Twelve 2010-2011 Fall Winter Collection

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We will go in depth when we feature the seasonal collections in the future.

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(a) Quality: Degree of value of which it is made. Fabrics, materials, hardware, stitching, etc.
(b) Style: How does it fit your style? How much creative design was applied to it?
(c) Comfort/ Fit: How comfortable are you wearing it? How does it satisfy your expectations?
(d) Influence: Who/ what encouraged you to get a pair? Advert, word of mouth, celebrity, etc.