You have seen it on a trenchcoat, purse, umbrella or scarf. Its distinctive trademark pattern is among the most recognized luxury brands and cultural icons in the world today. Yet, it’s also one of the most widely counterfeited labels around.

In 1856, Thomas Burberry, a former draper’s apprentice, founded and opened his first store in Basingstoke, Hampshire, England. Initially, the store focused on outdoors attire. By 1880, Thomas Burberry had invented a tearproof water resistant yet breathable fabric called gabardine. In 1901, the Burberry Equestrian Knight Logo was designed containing the Latin word “Prorsum”, meaning forwards. Queen Elizabeth II and the Prince of Wales granted the company the Royal Warrants of Appointment to recognize that Burberry is an official supplier to the royal family. Around the 1950s, the Burberry brand was bought by a United Kingdom based firm called Great Universal Stores, which has now split its company into Home Retail Group and Experian.

The Burberry classic check or Haymarket check, with the black, white and red pattern tartan, was initially used as a trenchcoat lining. After that the Burberry check started showing up in umbrellas, scarves and luggage. A more exploded, bigger and slanted diamond mitre pattern, called the Novacheck, catered to the younger market. Fairly recently in 2006, an even more exploded version of the Novacheck called Housecheck debuted during a runway show.

Jean Culture: Designer Jeans Source. Denim Brand Names.
Credit and Source Links:
www.burberryusaonline.com
www.burberry.com

Related Posts and Links:

• Burberry 2012 Spring Summer Campaign
• Burberry Prorsum 2012 Spring Summer Womens Runway Collection
• Burberry Prorsum 2012 Spring Summer Mens Runway Collection
• Burberry Prorsum 2011-2012 Fall Winter Collection
• Burberry 2011 Spring Summer Campaign
• Burberry 2010 Spring Summer Collection

YOUR FEEDBACK:

If you have this brand of jeans, let us know what you think about it.
Your answers are in general terms only and refer to your brand experience as a whole.
We will go in depth when we feature the seasonal collections in the future.

Your responses should follow these 4 Point Criteria:

(a) Quality: Degree of value of which it is made. Fabrics, materials, hardware, stitching, etc.
(b) Style: How does it fit your style? How much creative design was applied to it?
(c) Comfort/ Fit: How comfortable are you wearing it? How does it satisfy your expectations?
(d) Influence: Who/ what encouraged you to get a pair? Advert, word of mouth, celebrity, etc.