The success of Roc-A-Fella Records spearheaded the launch of the Rocawear urban clothing label. In 1995, Shawn “Jay-Z” Carter and Damon Dash started the apparel brand initially as a young men’s sportswear line.

Rocawear has expanded its market reach by numerous licensing such as Kids Headquarters for children, Signature for juniors, Gina Group for socks, M. London for handbags and belts, Endurance for big & tall, Nas Industries for headwear, K&M Associates for jewelry, Age Group for ladies intimates and mens underwear, Topline for women’s shoes, The Vestal Group for watches, Colors in Optics for sunglasses and co-branding with PRO-Keds for athletic footwear. In 2007, Jay-Z sold the rights of the Rocawear label to Iconix Brand Group, which operates other fashion brands like Joe Boxer, Candie’s, Ocean Pacific, Mossimo, London Fog, Mudd, Starter and many more.

Jean Culture: Designer Jeans Source. Denim Brand Names.
Credit and Source Link:
www.rocawear.com

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(a) Quality: Degree of value of which it is made. Fabrics, materials, hardware, stitching, etc.
(b) Style: How does it fit your style? How much creative design was applied to it?
(c) Comfort/ Fit: How comfortable are you wearing it? How does it satisfy your expectations?
(d) Influence: Who/ what encouraged you to get a pair? Advert, word of mouth, celebrity, etc.