What is William Rast? Who is William Rast? William Rast is a clothing company in Los Angeles, California founded in 2006 by Justin Timberlake and Trace Ayala. William Rast is a brand of designer denim and premium jeans. But where did the name come from? William Rast is actually a moniker combination of Justin Timberlake and Trace Ayala’s grandfather’s last names.

William Rast‘s trademark symbol is a check mark with a slash across that resembles a stylish “W”. The signature stitch varies in design and usually shows a lot of detailed embroidery on the back pockets.

Most recently, William Rast‘s ad campaign presents a series of web shorts and video trailers with Justin Timberlake, starring as William Rast, and supermodel Erin Wasson. The theme is a tongue-in-cheek “Natural Born Killers” escape from authority with a fashionable touch.

Jean Culture: Designer Jeans Source. Denim Brand Names.
Credit and Source Link:
www.williamrast.com

DesignerDenimJeansFashion: Spring Summer Fall Winter
Season Collections, Campaigns and Lookbooks
Related Post and Link:
William Rast 2010 Spring Summer Collection

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Your responses should follow these 4 Point Criteria:

(a) Quality: Degree of value of which it is made. Fabrics, materials, hardware, stitching, etc.
(b) Style: How does it fit your style? How much creative design was applied to it?
(c) Comfort/ Fit: How comfortable are you wearing it? How does it satisfy your expectations?
(d) Influence: Who/ what encouraged you to get a pair? Advert, word of mouth, celebrity, etc.