Phat Farm is a division of Phat Fashions led by hip-hop impresario Russell Simmons. He is the former executive behind Def Jam Recordings which is now a division of Universal Music Group and founder of the HBO TV series Def Poetry Jam.

Since Phat Farm‘s inception in 1992, the brand has remained true to its essence by combining urban street aesthetics with Ivy League preppy culture. Together with his wife, Kimora Lee Simmons, they have expanded into women’s apparel, Baby Phat, and children’s clothing, Phat Farm Kids. Today, Phat Farm has included accessories and footwear in its menswear collections.

Jean Culture: Designer Jeans Source. Denim Brand Names.
Credit and Source Link:
www.phatfarm.com

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We will go in depth when we feature the seasonal collections in the future.

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(a) Quality: Degree of value of which it is made. Fabrics, materials, hardware, stitching, etc.
(b) Style: How does it fit your style? How much creative design was applied to it?
(c) Comfort/ Fit: How comfortable are you wearing it? How does it satisfy your expectations?
(d) Influence: Who/ what encouraged you to get a pair? Advert, word of mouth, celebrity, etc.