After traveling overland to Greece and the Middle East, Peter Golding’s return to London prompted him to set up one of the first professional fashion design consultancies in the 1960s with offices in Old Burlington Street and Savile Row. He then introduced the Peter Golding label with madras cotton shirts from India. In 1970, a commission by Falmer created the first designer jeans brand labeled as “Peter Golding for Falmer”. After 3 years, he ventured into the first bleached denim jeanswear distributed by Jean Machine, Mayfair fashions and Britannia in the US.

The opening of Peter Golding’s flagship store, ACE, in King’s Road, Chelsea, London in 1974 exploded into pop culture around the world. ACE garnered a strong following from models, rock stars, Hollywood personalities and even royalties. Among the patrons were Twiggy, Ava Gardner, Suzy Burton, Britt Ekland, Cher, Jerry Hall, Marianne Faithful, Janet Jackson, Jane Fonda , Queen and The Rolling Stones. As such, the ACE store became his platform in creating the first stretch denim in 1978. He utilized Japanese stretch indigo denim and sateen stretch fabrics in colored dyes. In 1984, the store closed with the culmination of a Ritz magazine ad “Ace Goodbyes” thanking his celebrity clientele referring them as “the lords and ladies on the night”.

More recently, Peter Golding has been focusing on his Rock and Roll Art Collection and exhibitions called Inspirational Times. The medium is comprised of works by the most influential figures in rock & roll. This includes drawings, studies, artwork, paintings, posters and many more. More evidently, it incorporates Rick Griffin’s art work as it represents an artistic and counter cultural era of our history. Simply, it is “the art of Rock Art from Beat to Punk via Psychedelia”.

Jean Culture: Designer Jeans Source. Denim Brand Names.
Credit and Source Link:
www.petergolding.com

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