It’s a moment in time. It’s about America. It’s youth and courage. When rules don’t make sense, make new ones. It marches to its own beat. It’s all about freedom from the past. No fear for what lies ahead. This is what Lucky Brand is all about.

In their early 20s and late teens, Gene Montesano and Barry Perlman opened up their first jeans shop in Florida called Four Way Street. In 1978, Gene moved to Los Angeles, CA and later on helped Michael Caruso build Bongo Jeans. In 1990, Gene left Bongo to start his own company. He partnered up with Barry and launched his dream, Lucky Brand.

Lucky Brand became controversially famous with its irreverent yet playful message, “Lucky You” coupled with the four leaf clover logo tucked in the fly. This became one of its trademark styles which captured the attention of celebrities and fashionistas around the world. In 1999, Liz Claiborne acquired a majority of the company. The strategic partnership paved way for Lucky Brand to expand and increase its international distribution including Hong Kong, Macao and the Middle East.

Jean Culture: Designer Jeans Source. Denim Brand Names.
Credit and Source Link:
www.luckybrand.com

Related Posts and Links:

• Lucky Brand 2011 Spring Lookbook
• Jean Culture Initial Brand Page: Liz Claiborne Jeans

 

YOUR FEEDBACK:

If you have this brand of jeans, let us know what you think about it.
Your answers are in general terms only and refer to your brand experience as a whole.
We will go in depth when we feature the seasonal collections in the future.

Your responses should follow these 4 Point Criteria:

(a) Quality: Degree of value of which it is made. Fabrics, materials, hardware, stitching, etc.
(b) Style: How does it fit your style? How much creative design was applied to it?
(c) Comfort/ Fit: How comfortable are you wearing it? How does it satisfy your expectations?
(d) Influence: Who/ what encouraged you to get a pair? Advert, word of mouth, celebrity, etc.