It’s a moment in time. It’s about America. It’s youth and courage. When rules don’t make sense, make new ones. It marches to its own beat. It’s all about freedom from the past. No fear for what lies ahead. This is what Lucky Brand is all about.

In their early 20s and late teens, Gene Montesano and Barry Perlman opened up their first jeans shop in Florida called Four Way Street. In 1978, Gene moved to Los Angeles, CA and later on helped Michael Caruso build Bongo Jeans. In 1990, Gene left Bongo to start his own company. He partnered up with Barry and launched his dream, Lucky Brand.

Lucky Brand became controversially famous with its irreverent yet playful message, “Lucky You” coupled with the four leaf clover logo tucked in the fly. This became one of its trademark styles which captured the attention of celebrities and fashionistas around the world. In 1999, Liz Claiborne acquired a majority of the company. The strategic partnership paved way for Lucky Brand to expand and increase its international distribution including Hong Kong, Macao and the Middle East.

Lucky Brand menswear jeans features 7 different styles: 181, Classic Relaxed, Relaxed Bootleg, Slim Bootleg, Slim, Straight Leg 165 and Vintage Straight.

Washes and color selections offer:

• Hipster Wash HPS: Dark shade, more black
• Ol Berkley: Dark, true blue cast, worn look and whiskers
• Ol Black Petrol: black denim wash
• Ol Bonanza: Vintage, distressed, whiskers and subtle fade
• Ol Chalet: Dark indigo
• Ol Family Tree: Dirty blue tint, vintage and whiskers
• Ol Garuda: Dark blue, broken in, faded and creases
• Ol Heirloom: Vintage, streakes and folds
• Ol Kindred: Dark cast, vintage
• Ol Melamine: Basic blue wash and heavily worn with grinding
• Ol Nirvana: Soft denim, worn, whiskers and faded
• Ol Overhaul: Blue rinse, fading, whiskers and broken in look
• Ol Pali: Grey coated wash
• Ol Partisan: Stone wash blue
• Ol Six Shooter: Part of Legend Collection, super dark custom wash, wrinkles, fading and grinding
• Ol Stupa: Dark grey wash, vintage fade and distressed
• Ol Sultana: Dark blue
• Ol Tirade: Dark resin wash, heavy tint and pressed folds
• Ol Watchkeeper: Retro 70s look and worn in
• Ol Wild Bill: Part of Legend Collection, dark custom wash, wrinkles, fading and grinding
• Ol Wild West: Part of Legend Collection, super dark custom wash, vintage, wrinkles, intense grinding and distressed
• Ol Yogi: Dark blue enzyme wash, heavy wrinkles and grinded
• Ranchero: Dark wash yet subtle broken look
• Wednesday Wash W3N: Light cast wash and faded

Jeanswear options

• Lucky Brand Blade 181 Jeans
• Lucky Brand 181 Jeans
• Lucky Brand Sonoma Cruzer 181 Jeans
• Lucky Brand Classic Relaxed Jeans
• Lucky Brand Relaxed Bootleg Jeans
• Lucky Brand Slim Bootleg Jeans
• Lucky Brand Dakota Slim Bootleg Jeans
• Lucky Brand Empire Slim Bootleg Jeans
• Lucky Brand Straight Leg 165 Jeans
• Lucky Brand Vintage Straight Jeans

Lucky Brand womenswear denim shows 9 styles: Boyfriend, Classic Rider, Easy Rider, Lil Maggie, Lola, Mia, Straight, Sweet N Low and Zoe.

Washes and color selections offer:

• Artic Grey: Blue greyish wash
• Faded Black: Lightweight dark cast to dark grey wash
• Hypnotic: Dark cast wash, contrast stitching and vintage look
• Jet Black: Black denim wash
• Ol Alamo: Dark wash, slightly distressed and whiskers
• Ol Bardot: Pale blue, distressed and faded
• Ol Battered: Distressed, sanding and faded blue
• Ol Bermuda Wash: Mid cast rinse, faded and grinding
• Ol Bikram: Dark indigo wash and slight fade
• Ol Broken Tantra: Distressed, blue denim, heavy wrinkles and faded thighs
• Ol Calamity Jane: Medium blue denim wash, faded, distressed and whiskers
• Ol Crazy Horse: Medium blue denim wash, subtle distressing and light whiskering
• Ol Deep Pockets: Blue wash and subtle fade
• Ol Distressed: Dark wash, faded hips and thighs
• Ol Goddess: Dark pale indigo wash, slight fade and wrinkles
• Ol Gold Pan IDX: Pale dark indigo, whiskered and faded spots
• Ol Linx: Dark wash, slight fade and wrinkles
• Ol Scarlet: Dark indigo, distressed and whiskered
• Ol Sunder: Distressed, blue wash, faded and broken in
• Ol Tiller: Medium cast, dark pale and slight whiskering
• Ol Zinc: Clean dark wash
• Pipeline Wash: Dark cast denim and subtle fade on knees
• Rinse Wash: Super dark wash
• Triton TT1: Dark cast denim

Jeanswear options

• Lucky Brand Boyfriend Jeans
• Lucky Brand Maryland Classic Rider Jeans
• Lucky Brand Classic Rider Rip and Tear Jeans
• Lucky Brand Seventies Classic Rider Jeans
• Lucky Brand Classic Rider Jeans
• Lucky Brand Easy Rider Jeans
• Lucky Brand Newark Lil Maggie Jeans
• Lucky Brand Lil Maggie Jeans
• Lucky Brand Lola Boot with Emerald Back Pocket Jean
• Lucky Brand Lola Bootleg Jeans
• Lucky Brand Colored Mia Jeans
• Lucky Brand Mia Jeans
• Lucky Brand Henna Straight Jeans
• Lucky Brand Straight Jeans
• Lucky Brand Sweet N Low Rip and Repair Jeans
• Lucky Brand Henna Sweet N Low Jeans
• Lucky Brand Sweet N Low Jeans
• Lucky Brand Flap Back Pocket Zoe Jeans
• Lucky Brand Zoe Bootleg Jeans
• Lucky Brand Legend Zoe Bell Bottom Jeans
• Lucky Brand Legend Zoe Bootleg Jeans
• Lucky Brand Gardenia Zoe Jeans
• Lucky Brand Legend Zoe Straight Jeans

Jean Culture: Designer Jeans Source. Denim Brand Names.
Credit and Source Link:
www.luckybrand.com

Related Entries:
Liz Claiborne Jeans

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