The Liz Claiborne brand has been known for its various ensembles for the working woman and its stylish presence in many department stores in the USA. In 1976, Liz Claiborne, Art Ortenberg, Leonard Boxer and Jerome Chazen founded the company which became one of the pioneers in revolutionizing the fashion industry.

Liz Claiborne‘s concept was to provide a sense of individuality and elegance through versatile wardrobe selections for the women workforce around the country. The essence was the freedom to mix and match separates rather than the subordination from a traditional dress. With the premise in mind, the company expanded its theory by presenting all the brand’s related lines and sportswear pieces into one area in the department store. This movement streamlined the consumer’s shopping experience throughout the years.

Jean Culture: Designer Jeans Source. Denim Brand Names.
Credit and Source Link:
www.lizclaiborne.com

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