“You got the LOOK!” Imagine a TV ad campaign where a topless woman in tight jeans was riding a horse through the ocean shores. That’s right. It was in 1979 when Jordache debuted their first aggressive print and television campaign featuring sexy half naked models. This controversial fashion advertisement exploded into popularity and propelled Jordache jeans in the designer denim phenomenon.

Jordache’s history originated in 1978 as an international apparel brand by founders Joe, Ralph and Avi Nakash. The 1980s paved the way for Jordache jeans to expand its reach with numerous licensees and products including women’s outerwear, jewelry, dresses, luggages and many more. However, the 1990s was a marketing slump for the company as it lost its prestige. In 2004, Jordache Enterprises launched Jordache Vintage denim line to commemorate its 25th anniversary. Today, Jordache is inching its way to the trends as it signed Heidi Klum as the new face of Jordache jeans. The campaign was shot at Chateau Marmont Hotel in West Hollywood, California, USA. Supermodel Heidi Klum was only adorned wearing a Jordache Falcon Crest Skinny jeans in dark indigo and holding an equestrian leather whip.

Jean Culture: Designer Jeans Source. Denim Brand Names.
Credit and Source Link:
www.jordache.com

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We will go in depth when we feature the seasonal collections in the future.

Your responses should follow these 4 Point Criteria:

(a) Quality: Degree of value of which it is made. Fabrics, materials, hardware, stitching, etc.
(b) Style: How does it fit your style? How much creative design was applied to it?
(c) Comfort/ Fit: How comfortable are you wearing it? How does it satisfy your expectations?
(d) Influence: Who/ what encouraged you to get a pair? Advert, word of mouth, celebrity, etc.