What do the famous new wave English 80s band, The Flock of Seagulls, and the Buddhist god of prosperity or the Japanese folk god of money have in common? It’s Evisu jeans. The love for vintage jeans and disappointment with cookie cutter modern denim led Hidehiko Yamane to start the Evisu brand in 1991 in Osaka, Japan.

Evisu jeans became known for its hand painted seagull logo (Kamome) and its name. Evisu, Evis or Ebisu is the Japanese folk god of money who is represented by a fish and a fishing rod. Later on, Evisu jeans charmed the detail obsessed tastes of the Japanese youngsters and then eventually fashionistas across Europe, America and the globe.

Several product categories engulf the Evisu brand:

• Evisu Heritage: An ultra premium denim collection seasonally evolving with fabric developments, denim processes and fits.
• Evisu Mainline: Commercially styled cuts in trademark Evisu design.
• Evisu Deluxe: Haute couture style within a denim element.
• Evisu European Edition (“Eu-Ed” or “EEE”): Italian designed washed denim collection with distinct European flare.
• Evisu Genes: The Old Navy entry level price segment for Evisu.
• Evisu Kizzu/ Bonsai: Kizzu for babies and Bonsai for children up to 12 years old.
• Evisu Saburo Special: Business, evening and formalwear blending Evisu’s Japanese Style Craft heritage and Saville Row’s bespoke tradition.
• Evisu Puma: Brand collaboration of Evisu and Puma towards a collection aptly named “True Love Never Dies”.

Jean Culture: Designer Jeans Source. Denim Brand Names.
Credits and Source Links:
www.evisu.com
international.evisu.com
www.evisu.jp

Related Posts and Links:

• Evisu Mens 2011-2012 Fall Winter New Arrivals
• Evisu 2011-2012 Fall Winter Heritage Collection
• Evisu 2011-2012 Fall Winter Preview
• Evisu Men’s 2011 Spring Summer Collection
• Evisu Jeans 2009 Spring Summer Collection

YOUR FEEDBACK:

If you have this brand of jeans, let us know what you think about it.
Your answers are in general terms only and refer to your brand experience as a whole.
We will go in depth when we feature the seasonal collections in the future.

Your responses should follow these 4 Point Criteria:

(a) Quality: Degree of value of which it is made. Fabrics, materials, hardware, stitching, etc.
(b) Style: How does it fit your style? How much creative design was applied to it?
(c) Comfort/ Fit: How comfortable are you wearing it? How does it satisfy your expectations?
(d) Influence: Who/ what encouraged you to get a pair? Advert, word of mouth, celebrity, etc.