What do the famous new wave English 80s band, The Flock of Seagulls, and the Buddhist god of prosperity or the Japanese folk god of money have in common? It’s Evisu jeans. The love for vintage jeans and disappointment with cookie cutter modern denim led Hidehiko Yamane to start the Evisu brand in 1991 in Osaka, Japan.

Evisu jeans became known for its hand painted seagull logo (Kamome) and its name. Evisu, Evis or Ebisu is the Japanese folk god of money who is represented by a fish and a fishing rod. Later on, Evisu jeans charmed the detail obsessed tastes of the Japanese youngsters and then eventually fashionistas across Europe, America and the globe.

Several product categories engulf the Evisu brand:

• Evisu Heritage: An ultra premium denim collection seasonally evolving with fabric developments, denim processes and fits.
• Evisu Mainline: Commercially styled cuts in trademark Evisu design.
• Evisu Deluxe: Haute couture style within a denim element.
• Evisu European Edition (“Eu-Ed” or “EEE”): Italian designed washed denim collection with distinct European flare.
• Evisu Genes: The Old Navy entry level price segment for Evisu.
• Evisu Kizzu/ Bonsai: Kizzu for babies and Bonsai for children up to 12 years old.
• Evisu Saburo Special: Business, evening and formalwear blending Evisu’s Japanese Style Craft heritage and Saville Row’s bespoke tradition.
• Evisu Puma: Brand collaboration of Evisu and Puma towards a collection aptly named “True Love Never Dies”.

Some notable jeans in Evisu men’s Heritage line feature:

• Evisu Selvedge Kabuto Daicock Jean: Dark wash, inspired by the samurai Kabuto specifically his helmet, Kabuto embroidery at the back spreading from back pockets to rear legs and contrast stitching.
• Evisu Selvedge Conqueror Jean: Dark wash, sashimono banner at Osaka point on a geographical map Japan at right back pocket, seagull Kamome on left back pocket and contrast stitching.
• Evisu Selvedge Sengoku Jean: Dark wash, inspired by The Sengoku period of Japanese history (mid 15th to late 17th century) famous for a very horrible conflict between samurai clans, Sengoku embroidery on right back pocket, seagull Kamome on left back pocket and contrast stitching.
• Evisu Selvedge One God Brand Jean: Dark wash, inspired by Levi’s “2 Horse” brand, “One God” make it strong, seagull Kamome on left back pocket and contrast stitching.
• Evisu Selvedge Torii Daicock Jean: Dark wash, inspired by Shinto shrines much like Buddhist Temples, red gate called Torii marks the boundary between the sacred world of the Gods and mankind, red Torii throughout rear from left leg to back pockets to right leg.
• Evisu Selvedge Daidokuro Jean Denim: Selvedge denim woven on antique shuttle looms, heavily embroidered skull detail at the back, straight to narrow leg cut, raw indigo and contrast stitching.
• Evisu Selvedge Anyone Jean: Japanese characters throughout rear area over monochrome back pocket seagull Kamome stitching.
• Evisu Selvedge Diapocket Jean: Famous multipocket jeans, smaller pockets with embroidered seagull Kamome in different colors throughout rear legs and back including yoke.
• Evisu Selvedge Katana Jeans: Katana warrior blades embroidered on back pockets, Evisu label on left back pocket, dark indigo wash and contrast stitching.

Evisu Genes men’s collection includes:

• Evisu Mens Straight Fit Jean in Shadow Wash: Square top block, low rise, 50′s orginal look, classic Evisu hardware like burr rivets, donut button, chain and two tone stitching. Shadow wash has worn in look, hand brushed and hand scraped.
• Evisu Mens Straight Fit Jean in Knackered Wash: Square top block, low rise, 50′s original look, classic Evisu hardware like burr rivets, donut button, chain and two tone stitching. Holee knackered wash is based from a jean that is sun bleached and heavily worn especially by a farmer in the Kagoshima area of Japan.
• Evisu Mens Straight Fit Jean in Shinobi Wash: Square top block, low rise, 50′s orginal look, classic Evisu hardware like burr rivets, donut button, chain and two tone stitching. Worn hard Shinobi wash retains original indigo cast, hasnt been washed much and displays whiskers throughout.
• Evisu Mens Straight Fit Jean in Worn Dry Wash: Square top block, low rise, 50′s orginal look, classic Evisu hardware like burr rivets, donut button, chain and two tone stitching. Worn Dry wash is a standard hand scraped approach but not washed in water to retain rigidity. Spot linear fade on back areas like waistband and back pockets.

Evisu Mainline shows:

• Evisu Mens Mainline 5 Pocket Super Skinny Fit Jean: Cotton Satin Denim heroin wash, ultra skinny fit and shiny PU coating.

Evisu EEE has:

• Evisu Mens Slim Fit Jean Natsuo Wash: Pale grayish black denim, faded dull look throughout, ultra fade on back pockets and rear thighs, wrinkles on knees and rear.

A few notables from women’s Evisu EGH line are:

• Evisu Womens Slim Fit Outline Daicock Jean: tight fit on hips and thighs, form fitting, opens up leg below the knee for boot cut, heavily embroidered back pockets and rear leg areas.
• Evisu Women’s Lurex Skinny Fit Jean: Dark wash, tight fit on hips and thighs, form fitting, skinny leg cut, white seagull Kamome on back pockets and zipper detailing on the ankles.
• Evisu Womens Slim Fit Selvedge Denim: Slim fit, dark wash, selvedge denim, wrinkles on back and rear knee and classic white seagull Kamome on back pockets.

Jean Culture: Designer Jeans Source. Denim Brand Names.
Credit and Source Link:
www.evisu.com

DesignerDenimJeansFashion:
Spring Summer Fall Winter – Season Collections, Campaigns and Lookbooks
Related Post and Link:
Evisu Jeans for 2009 Spring Summer

YOUR FEEDBACK:

If you have this brand of jeans, let us know what you think about it.
Your answers are in general terms only and refer to your brand experience as a whole.
We will go in depth when we feature the seasonal collections in the future.

Your responses should follow these 4 Point Criteria:

(a) Quality: Degree of value of which it is made. Fabrics, materials, hardware, stitching, etc.
(b) Style: How does it fit your style? How much creative design was applied to it?
(c) Comfort/ Fit: How comfortable are you wearing it? How does it satisfy your expectations?
(d) Influence: Who/ what encouraged you to get a pair? Advert, word of mouth, celebrity, etc.