Esprit de corps. L’esprit de l’escalier. The jeans trodden with wit and style. The French phrase, “Esprit de corps”, denotes the common spirit existing in a group inspiring enthusiasm, devotion and honor. Originally a quip by French encyclopedist Diderot, “L’esprit de l’escalier” is the moment when you wished you had made a witty remark sooner but missed the opportunity. Thus it is referred to as “The spirit that passes on the staircase.”

Collectively, the Esprit clothing line, brand and company radiate not only a sense of wit from their trendy styles but also a spirit that transcends fashion towards a commitment to social responsibilities and charity work. The company began in San Francisco, CA in the 1960s by Susie Russell (Susie Tompkins Buell) and Douglas Tompkins. They started selling Esprit clothes out of their station wagon.

In 1971, the company incorporated under the name of Esprit de corp. and partnered up with Michael Ying to create the Esprit Far East Group. In 1979, Esprit obtained a new logo with the triple bar “E” stencil effect, designed by John Casado, which would eventually become one of the most recognized identities in international fashion. Headquartered in Kowloon, Hong Kong and Ratingen, Germany, Esprit expanded to 5 continents and 44 countries with a multitude of product lines to offer through the years. 2008 marks the 40th anniversary of Esprit’s journey and achievements in fashion.

Currently for denim jeanswear, Esprit carries multiple micro brands such as Casual, Collection, De.Corp and EDC.

Jean Culture: Designer Jeans Source. Denim Brand Names.
Credit and Source Links:
www.esprit.com
www.espritshop.com
www.esprit.co.uk
www.edc.com

Related Posts and Links:

• Esprit 2012 Spring Summer Womens Ad Campaigns
• Esprit 2012 Spring Summer Mens Ad Campaigns
• Esprit Make Your Wish Christmas 2011-2012 Campaign
• Esprit 2011 Fall Campaigns
• Esprit 2011 Spring Summer Collection
• Esprit 2010 Fall Collection

YOUR FEEDBACK:

If you have this brand of jeans, let us know what you think about it.
Your answers are in general terms only and refer to your brand experience as a whole.
We will go in depth when we feature the seasonal collections in the future.

Your responses should follow these 4 Point Criteria:

(a) Quality: Degree of value of which it is made. Fabrics, materials, hardware, stitching, etc.
(b) Style: How does it fit your style? How much creative design was applied to it?
(c) Comfort/ Fit: How comfortable are you wearing it? How does it satisfy your expectations?
(d) Influence: Who/ what encouraged you to get a pair? Advert, word of mouth, celebrity, etc.