This is !iT. This is L.A. !iT Jeans prides itself as the Los Angeles southern California lifestyle. Founded in 2003 by Kimmy Song, !iT Jeans, initially known for the famous 5 fits for women, established itself as the young contemporary denim lifestyle brand. Today, !iT Jeans is available across the USA and sold in big department stores like Nordstrom and Macy’s as well as boutiques like Fred Segal.

!iT Jeans women’s denim basically have 3 main categories. Basic 5 Pocket is a classic collection. Fashion Denim opts for trendy cuts. Lastly, Color Denim features stylishly dyed washes. Men’s denim, on the other hand, have 2 main categories with Basic 5 Pocket and Fashion Denim.

Women’s Basic 5 Pocket:

• !iT Jeans Hottie: Low rider boot cut, slightly fitted leg, sequin on back pocket and available in Millenium indigo blue, Sunrise faded dark blue and Cinder pale shade bluish green washes.
• !iT Jeans Diva: Curvy fit, low front rise, higher back rise, low rider boot cut, loose fit leg area and available in Blue Moon dark indigo and Blizzard bluish black washes.
• !iT Jeans Star: Easy rider boot, comfortable fit, mid rise, easy on the thighs, straight finish on the lower leg and available in Lava dark indigo, Blue Heaven faded blue and Midnight Darker blue washes.
• !iT Jeans Sophie: Super low rider fit, wide leg, wider waistband, easy on thighs and available in Star Burst vintage wash.
• !iT Jeans Gem: Comfort rider fit, straight leg, rhinestone on back pocket and available in Moody Blue dark shade and Blue Field bluish black washes.
• !iT Jeans Sweetie: Super low rider fit, relaxed leg, great for shorter torso figure and available in Tide vintage wash.
• !iT Jeans Hippie Hottie: Retro cut, Hottie style denim, wide flared out leg opening and available in Sky Blue wash.
• !iT Jeans Dream Diva: Retro cut, Diva body type denim, wide leg and available in Mist light bluish black and Rain pale shade indigo washes.
• !iT Jeans Rising Starlet: Skinniest silhouette, mid rise, narrow tight leg, comfort rider fit and available in Ink darker indigo, Amazon pale shade indigo and Cement bluish black dark washes.

Women’s Fashion Denim:

• !iT Jeans Milano Trouser: mid rise, trouser style cut and available in Deja Blue dark indigo and Haze light bluish black faded washes.
• !iT Jeans Hot Skinny Trouser: Skinny Hottie body style in Deja Blue wash.
• !iT Jeans Gem Trouser: Straight cut, easy on thighs, slight boot at leg opening and available in Ink Well darker indigo wash.
• !iT Jeans Sophia: Sophie body fit, wide leg, trouser style and available in Moody Blue wash.

Women’s Color Denim:

• !iT Jeans Rising Starlet: Comfort rider fit, skinny leg throughout, mid rise, narrow cut and available in Dark Ash pale shade royal lilac, Concord graph pale shade purple and Jet pale shade forest green washes.

Men’s Basic 5 Pocket:

• !iT Jeans Industry: Vintage look, wrinkles on front thighs, flap back pockets and available in Dark Oxygen and Green Chromlum washes.
• !iT Jeans Factory: Vintage look, straight cut and available in Blue Oxide faded, Brown Carbonate black brown look, Concrete retro pale blue fade and Storm pale shade greenish blue washes.
• !iT Jeans Studio: Vintage look, skinny leg, low waist and available in Deep Ash black blue and Nite Raw darker indigo washes.
• !iT Jeans Industry Standard: Relaxed fit, distressed look, vintage appeal and available in Indigo Sodium faded look, Blue Oxide, Oil darker vintage and Tarnish fade blue fade washes.

Jean Culture: Designer Jeans Source. Denim Brand Names.
Credit and Source Link:
www.itjeans.com

Related Entries:
!iT Jeans - In The Loop

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