Less is more. Atelier LaDurance is a minimalist. The company is a small independent French denim label. Their concept is not influenced so much by lavish marketing hype. Plus, their modest platform focuses on building direct personal relationships with their shops. On the other hand, France’s Atelier LaDurance is into the details. Their passion is not on quantity but quality. Their top notch Japanese denim is proof. The jeans style should be supported with durable materials. The artistry on the threads should express pure emotion and charm.

Atelier LaDurance jeans offers unwashed denim products only which was a tradition in the past for utility wear. Unwashed denim is sturdy. Over time, it shows the natural weathered look and unique worn in appearance. Since 2002’s conception, Atelier LaDurance denim, has been known for its “crosspatch” pocket trademark. it consists of 4 pieces stitched together with dual colored thread.

Atelier LaDurance denim selections are few but precise.

Menswear:

• Atelier LaDurance Prescott jeans: 14 oz. unwashed Japanese Denim, straight cut, low waist, slim tapered, button bearer zigzagged, fifth pocket hidden and “Vichy” check lining.
• Atelier LaDurance Prescott Sterling jeans: 12.5 oz. unwashed Japanese Denim, straight cut, low waist, slim tapered, button bearer zigzagged, fifth pocket hidden and “Vichy” check lining.
• Atelier LaDurance Prescott Selvage jeans: 14 oz. unwashed Japanese Red Listed Shuttle Loom Denim, straight cut, low waist, slim tapered, button bearer zigzagged, fifth pocket hidden and “Vichy” check lining.
• Atelier LaDurance Frontier Pants: 14 oz unwashed Japanese Denim, trim leg, low waist, button bearer zigzagged, fifth pocket hidden, “Vichy” check lining and gold embossed maroon leather patch.
• Atelier LaDurance Frontier Limitee jeans: 14 oz unwashed Heavy Duty Japanese Limitee Denim, trim leg, low waist, button bearer zigzagged, “Vichy” check lining and gold embossed maroon leather patch.
• Atelier LaDurance Frontier BB jeans: 12.5 oz unwashed Japanese Denim, trim leg, low waist, button bearer zigzagged, “Vichy” check lining and gold embossed maroon leather patch.
• Atelier LaDurance Royal Pants: 14 oz. unwashed Japanese Denim, original “crosspatch” cut backpocket flap and plain combination, adjustable backstrap and gold embossed maroon leather patch.
• Atelier LaDurance Royal DarkTone jeans: 14 oz. unwashed Japanese DarkTone Denim, original “crosspatch” cut backpocket flap and plain combination, adjustable backstrap and gold embossed maroon leather patch.
• Atelier LaDurance 14 Ounce Novelty Pants: 14 oz. unwashed Japanese Denim, roomy proportioned fit, triple stitched seams, blue chainstitched, plain “crosspatch” cut backpockets and rule & pliers pockets.

Womenswear:

• Atelier LaDurance Versatilette jeans: 11 oz. unwashed Japanese Denim, available in “regular” and “long” length, girls feminine cut, low waist, western style hip-pockets and slim tapered leg.
• Atelier LaDurance Novelty Dungarene jeans: 11 oz. unwashed Japanese Denim, classic utility band-top style, triple stitched seams, blue chainstitched, plain “crosspatch” cut backpockets and rule & pliers pockets.
• Atelier LaDurance Classic Jumperene jeans: 11 oz. unwashed Japanese Denim, girls trim fit, double pleated folds, two-tone zipped front, double “crosspatch” cut chestpockets with pocket flap, classic triple chainstitch in gold and brown.

“There are, were, and always will be people who can judge a product purely on its initial qualifications and the skilled craftsmanship it is built with.” Atelier LaDurance’s mission statement is actually the jeans’ by-product already. Purely, it speaks for itself. À ta Santé!

Jean Culture: Designer Jeans Source. Denim Brand Names.
Credit and Source Link:
www.atelierladurance.com

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