Less is more. Atelier LaDurance is a minimalist. The company is a small independent French denim label. Their concept is not influenced so much by lavish marketing hype. Plus, their modest platform focuses on building direct personal relationships with their shops. On the other hand, France’s Atelier LaDurance is into the details. Their passion is not on quantity but quality. Their top notch Japanese denim is proof. The jeans style should be supported with durable materials. The artistry on the threads should express pure emotion and charm.

Atelier LaDurance jeans offers unwashed denim products only which was a tradition in the past for utility wear. Unwashed denim is sturdy. Over time, it shows the natural weathered look and unique worn in appearance. Since 2002′s conception, Atelier LaDurance denim, has been known for its “crosspatch” pocket trademark. it consists of 4 pieces stitched together with dual colored thread.

“There are, were, and always will be people who can judge a product purely on its initial qualifications and the skilled craftsmanship it is built with.” Atelier LaDurance’s mission statement is actually the jeans’ by-product already. Purely, it speaks for itself. À ta Santé!

Jean Culture: Designer Jeans Source. Denim Brand Names.
Credit and Source Link:
www.atelierladurance.com

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If you have this brand of jeans, let us know what you think about it.
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We will go in depth when we feature the seasonal collections in the future.

Your responses should follow these 4 Point Criteria:

(a) Quality: Degree of value of which it is made. Fabrics, materials, hardware, stitching, etc.
(b) Style: How does it fit your style? How much creative design was applied to it?
(c) Comfort/ Fit: How comfortable are you wearing it? How does it satisfy your expectations?
(d) Influence: Who/ what encouraged you to get a pair? Advert, word of mouth, celebrity, etc.