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Acne Jeans

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Pop the collar. Pop that zit. Not the pimple though. It’s the jeans - Acne jeans. Acne which stands for “Ambition to Create Novel Expressions” was founded by four creative people in Stockholm, Sweden back in 1996. Initially, their purpose was brand development for their own as well as other companies’ identities.

Their first production of 100 pairs of unisex jeans with distinctive bright red stitching sparked a movement to solidify their venture through the Acne Jeans brand. In 1998, The first Acne jeans and clothing collection was launched. In 2000, Acne was awarded “Designer of the Year” by Swedish Elle magazine. The first Acne studio opened in 2003 in central Stockholm. From then on, Acne continued to open several studios in Europe and the US.

Aside from the fashion forefront with Acne jeans and its garment collections, they also have different entities under the Acne creative collective. Acne Film consists of a group of directors making commercials and feature films. Acne Creative is a marketing agency promoting interaction between the public and commercial products. Acne Digital is a production company focusing on the web. Acne Paper is a coffee table magazine in collaboration with different areas and projects within Acne. Finally, there is Acne Jr which produces character based toys and concepts.

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The Acne jeans fall winter 2008 ready-to-wear women’s collections offer a casual, laid back, early 80’s look and appeal. Swank long sleeves or subtle loose knits mixed with high waisted or straight waistband jeans are shown. The denim collections show more dominant dark washes, worn in looks, slim hip hugging fits, skinny cuts, retro wide hips with tapering down the leg and even that acute paint splatter extremely faded jeans look.

For men’s ready-to-wear collections, Acne jeans features a layered combination on top, a play with brown shades and hues, wide and tapered pants which ends at the ankle, safari style self belt jackets, arctic white jerseys, lush scarves and velvety fleeces. Pop classics include offbeat dungarees, loose dyed punk sweatshirts and a playful mixture of lilacs, indigos, aurora reds and burnt oranges. The denim line features bootcuts, more dark or indigo washes, wide and tapered retro cuts and worn in looks.

Acne jeans and garment collection’s minimalistic styling, subtle luxury clothing, understated lines and cool personal appeal paved way to gradual Scandinavian growth and expansion to different countries like Austria, Germany, France and United States. So, yes, pop it. Pop the Acne jeans!


Jean Culture: Designer Jeans Source. Denim Brand Names.
Credit and Source Link:
www.acnestudios.com

Related Posts and Links:
Acne Jeans - Online Shop




YOUR FEEDBACK:

If you have this brand of jeans, let us know what you think about it.
Your answers are in general terms only and refer to your brand experience as a whole.
We will go in depth when we feature the seasonal collections in the future.

Your responses should follow these 4 Point Criteria:

(a) Quality: Degree of value of which it is made. Fabrics, materials, hardware, stitching, etc.
(b) Style: How does it fit your style? How much creative design was applied to it?
(c) Comfort/ Fit: How comfortable are you wearing it? How does it satisfy your expectations?
(d) Influence: Who/ what encouraged you to get a pair? Advert, word of mouth, celebrity, etc.

Sep 14th, 2008 • Category: Denim Brands: A, European Ateliers, Japanese Purists, Sweden

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