55DSL jeans and brand does not follow the mainstream. It’s mischievous. It’s fun and a bit over the top. I bet you are unaware that Diesel seemingly had a black sheep in the family. The brand, conceived in 1994, was actually an experimental spin-off from the Diesel household. Action sports are the initial inspiration to the 55DSL name. As the company grew, it blended its radical identity to sport, urban, street and nightclub culture catering to 18 to 30 year olds. Aside from designer jeanswear, their collections also include t-shirts, polos, sweats, pants, jackets, k-ways, dresses, bottoms and eye wear.

The 55DSL jeans/ pants collection include the Peex jeans for Men. These are gaudy with mainly blue and purple shades. For women, 55DSl jeans line has the Parisky Bleached jeans and also the colorful Parisky pants.

As the 55DSL brand is rooted in urban culture, the company supports art and music. Catchy and humorous advertising campaigns show self expression. Collaboration with artists like Mamatoro and Taito (Space Invaders) fuse art into clothing. The 10.55 limited edition garment line is also a testimony for this. At last but not the least is the incorporation of their infamous blog to connect to their dynamic audience worldwide. Social networking is key.

55DSL designer jeans selections are fun. With its current slogan, the 55DSL brand embraces self expression and playfulness. The laid back look of its stores reflect the free flowing comfortable lifestyle. Its the camaraderie between sweating it out in action sports to lingering in street culture to dancing the night away in the clubs.

Stop and smell the roses. Seize the moment. “Live at least 55 seconds per day.”

Jean Culture: Designer Jeans Source. Denim Brand Names.
Credit and Source Link:
www.55dsl.com

Related Posts and Links:

• 55DSL 2011-2012 Fall Winter Collection
• 55DSL 2011 Spring Summer Collection
• 55DSL 2010-2011 Fall Winter Collection
• 55DSL 2009 Spring Summer Collection

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If you have this brand of jeans, let us know what you think about it.
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We will go in depth when we feature the seasonal collections in the future.

Your responses should follow these 4 Point Criteria:

(a) Quality: Degree of value of which it is made. Fabrics, materials, hardware, stitching, etc.
(b) Style: How does it fit your style? How much creative design was applied to it?
(c) Comfort/ Fit: How comfortable are you wearing it? How does it satisfy your expectations?
(d) Influence: Who/ what encouraged you to get a pair? Advert, word of mouth, celebrity, etc.